Advertising

An advertising course provides a foundational understanding of the advertising industry and the strategic process of creating and managing effective campaigns across various platforms, both traditional and digital. It delves into consumer behavior, market research, media strategy, and creative development to equip students with the knowledge and skills to connect with target audiences, build brands, and drive business growth. The curriculum often includes practical experience through projects, case studies, and sometimes internships, emphasizing the role of digital marketing and the use of relevant tools and software. Students in an advertising course can expect to learn skills

Qualitative and Quantitative Analysis

This short course provides foundational knowledge and practical skills in both qualitative and quantitative chemical analysis, essential for students pursuing studies in chemistry and related disciplines. Divided into two sections, the course first focuses on Qualitative Analysis, guiding students through the systematic identification of cations, anions, and functional groups in organic and inorganic compounds using classical chemical methods. The second section on Quantitative Analysis introduces precise measurement techniques used to determine the amount or concentration of substances. This includes traditional gravimetric and volumetric methods, along with an introductory overview of modern instrumental techniques like spectrophotometry and potentiometry. Throughout the course, emphasis is placed on analytical reasoning, careful observation, and the minimization of experimental error. By the end of the course, learners will be able to apply classical and modern analytical techniques for substance identification and quantification in laboratory and industrial settings.

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Introduction to Computational Chemistry

This short course introduces students to essential software tools used in computational chemistry. Through hands-on training, students will learn to draw chemical structures using ChemDraw, perform quantum chemical calculations with Gaussian, and analyze data using Origin. The course emphasizes practical workflows, from molecule creation to data visualization, making it ideal for chemistry students and researchers aiming to integrate computational methods into their work. Duration: 4 weeks | Level: Beginner–Intermediate Tools Covered: ChemDraw, Gaussian, Origin Format: Lectures, demonstrations