Overview of Basic Course in Business Management

A Basic Course in Business Management is designed to introduce students—especially beginners or non-commerce background learners—to the fundamental concepts of managing a business. It lays the groundwork for understanding how organizations operate, make decisions, and sustain profitability in a competitive environment.

1. Course Objective

To equip students with foundational knowledge and practical skills in business operations, decision-making, leadership, and strategic planning. This course is ideal for undergraduate students, especially B.Com or BBA freshers, and individuals aiming to understand business basics.

2. Key Features

• Duration: Typically 3 to 6 months
• Level: Beginner / Foundation Level
• Suitable for: FYBCom students, students from non-commerce streams, and working professionals

3. Core Subjects Covered

ModuleKey Topics1. Principles of ManagementFunctions of management, planning, organizing, staffing, directing, controlling2. Business EnvironmentInternal & external business factors, SWOT analysis, globalization, government policy3. Marketing ManagementBasics of marketing, 4Ps (Product, Price, Place, Promotion), consumer behavior4. Financial ManagementIntroduction to finance, budgeting, cost control, basic accounting5. Human Resource ManagementRecruitment, training, motivation, performance appraisal6. Business CommunicationVerbal and non-verbal communication, business letters, reports, presentations7. Entrepreneurship DevelopmentStarting a new business, business plan, innovation, risk-taking8. Operations ManagementProduction planning, inventory control, quality management

4. Learning Outcomes

After completing this course, students will be able to:

• Understand the basic principles of managing a business
• Analyze and respond to different business environments
• Apply simple financial and marketing strategies
• Communicate effectively in a business setting
• Develop entrepreneurial thinking and problem-solving skills

5. Importance of This Course

• Builds a strong foundation for higher studies in business, management, and commerce
• Helps in personal and professional development
• Encourages entrepreneurial mindset
• Makes students industry-ready by giving them basic knowledge of real-world business practices